As the official sponsor of El Salvador´s Soccer Fans, Cerveza Pilsener knows that inside every true fan lies a sports anchorman that comes out every time he´s watching a game, always looking for a way to share his opinions and that´s why we created NARRADOR PILSENER DO BASIL (Basil: a Salvadoran slang word that means "Have fun and hang out with friends") to stay on top of every 2014 FIFA World Cup conversation.
In our website users could sign up to become part of our anchor team, getting their credential and covering every game using #NarradorPilsener. Then we gave our best anchormans the chance of a lifetime by giving their opinions live on World Cup´s local radio and TV shows.
Cliente: Pilsener
Agencia: Ogilvy El Salvador
Director Creativo: Mario Limón
Creativo Digital: Alex González
